Saturday, 21 January 2012

Fiat to expand its presence in India through Chrysler's Jeep; To launch Alfa Romeo & Maserati

The well known Italian car maker, Fiat is more busy in making Diesel engines rather than making cars. Fiat now feels it needs to focus on expanding its portfolio in one of the important Asian car market. Italian carmaker Fiat has plans to add heft to its diminutive presence in the Indian market by leaning on Chrysler, the US automaker in which it acquired a majority stake three years ago, as well as by launching a few of its own premium brands such as Alfa Romeo and Maserati.

A team of senior executives from the US Company Chrysler recently visited the country to carry out the product clinics for Jeep grand Cherokee, which is basically an SUV in the price segment quite similar to Chevrolet Captiva, Ssangyong Rexton and Toyota Fortuner. The Chrysler model will be brought into the country in completely-knocked-down (CKD) condition and assembled at the Tata-Fiat manufacturing operations in Ranjangaon, near Pune, on contract; the Fiat brands will be brought in via the CBU (completely built unit) route.

People close to Fiat point out that Chrysler has big plans for emerging markets, and India is at the core of that strategy.

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