Wednesday, 14 December 2011

Two wheeler manufacturer Mahindra launches Duro DZ for Indian market

Two-wheeler makers are gearing up to ride the scooter's comeback in India, as women and first-time buyers push up sales to record levels. While Hero, Honda Motorcycle and Suzuki Motorcycles have lined up new launches, Yamaha has decided to enter the segment in India to tap its potential.

"We cannot cope with the demand with our single scooter offering, Access 125. So we plan to come out with a second model, which will be launched during the upcoming Auto Expo," said Atul Gupta, VP (marketing & sales) at Suzuki Motorcycles India. The company has a booking backlog of about 30,000 scooters, even after a 30% expansion in monthly production to 27,000 units, Gupta added. In November, two-wheeler makers sold 229,309 scooters and 869,000 motorcycles.

"Scooters still remain an untapped market in India. We expected the scooter segment to grow to 35% by 2016, when the Indian twowheeler market is expected to double to 20 million units," said India Yamaha Motor CEO & MD Hiroyuki Suzuki.


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