Saturday, 24 December 2011

Hindustan Motors eyeing Bangladesh taxicab market with Ambassador

One of the India's oldest car maker, Hindustan Motors is planning to enter Bangladesh's taxi market by joining hands with a local player of Dhaka . The car maker will use its iconic car, Ambassador for the Bangladesh;s taxi market as per a report in Business Standard.

The report also stated that the CK Birla group automobile company has entered into an “in-principle understanding” with Bangladeshi business conglomerate Intraco Group. The Bangaldeshi company will  assemble Ambassadors at a factory being built at Savar, near the Bangladesh's capital of Dhaka. The plant for the same will come up in two years. The report quoted Manoj Jha, managing director, Hindustan Motors as saying “Initially, we will be exporting the Ambassador to Bangladesh as a complete built unit (CBU), which has already started on a trial basis. When the volume attains a certain number, we will also export this as completely knocked down (CKD). We have entered into an in-principle understanding with Intraco, which will do the assembling and marketing. The taxicab market of Bangladesh is huge and we are sure this will augment our volumes.’’

The report also stated that according to a company spokesperson, work is on in collaboration with an European company to develop a Euro IV-compliant diesel engine and HM is expected to attain this by the end of 2012. Meanwhile, it is working on a new-look Ambassador, with changes in both exterior and interior design, to attract the younger generation. The vehicle, which the company believes will help it stay relevant in the present market, is likely to be unveiled next year.


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