Sunday, 4 December 2011

After Harley, Triumph, Ducati and Aprilia MV Agusta to enter in Indian premium bike market

The legendary Italian superbike manufacturer, MV Agusta plans to enter the Indian market as early as a few months from now in 2012. For those of you who are not so familiar with superbike makers might be wondering what kind of a company name is this. Well, to clear up the doubt, the M in the MV Agusta stands for Meccania (Mechanic in Italian) and V stands for Verghera, the Italian city where the first Agusta bikes were built. The company has a heritage of producing one of the most beautiful machines on 2 wheels!

Unfortunately, the company doesn’t have any plans to showcase its products at the 2012 Delhi Auto Expo. We expect the company to bring in the their stunning products like the Brutale 920, Brutale R 1090, Brutale RR 1090, the new Brutale 675, the 998cc F4, and F4 RR as well as the 675cc F3 superbikes.

Few of the competition that MV Agusta will more likely face competition with would be its rival from Italy – Ducati, Aprilia, BMW Motorrad and few other players in this segment.

Mr. Giovanni Castiglioni, CEO of MV Agusta had mentioned in one of his statements that India is a market filled with high potentiality. The company has also expressed its interest in tapping this potential which is shared by many players, off late. The company is concentrating on the premium bike market which will pose huge growth in the coming years.


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