Monday, 14 November 2011

Tata Africa to build a 2 billion shilling assembly plant in Kenya

Tata Motors’ African subsidiary Tata Africa will next year reportedly build a Shilling 2 billion motor vehicle assembly plant in Kenya to tap East African demand and challenge Chinese assemblers eyeing the country.

According to media reports, the company is expecting to churn up to 5,000 units of pick-ups and light commercial trucks as the twin brands emerge the fastest selling units in the region. It was mentioned that it joins Chinese car makers Chery Automobile and Beiqi Foton Motors in seeking a piece of the locally assembled units in a market that has been dominated by Thika-based Kenya Vehicle Manufacturer (KVM), the Association of Vehicle Assemblers (AVA) Limited of Mombasa and General Motors East Africa (GMEA).

Tata Africa is already one of the biggest subsidiaries for Tata Motors. Infact, the enterprise has been in the forefront of the Indo-China automobile war for supremacy of the growing African market. Chery automobiles and Beiqi Foton Motors from China are also heavily competing for local assembly plants


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