Monday, 28 November 2011

Skoda Rapid bookings cross 1500 in 10 days of launch

Skoda Rapid in Bullish on Indian prospects as the company has recently launched its global sedan “Rapid” firstly in India and plans to launch few more cars for the Indian market in coming few months.

Skoda rapid received 1500 bookings of its recently launched sedan “Rapid”. The car was launched in India on 16th November which averages out to bookings of more than 150 vehicles a day.

The company, which sold about 20,000 units in 2010, is looking at a 50% growth in the current year , said Thomas Kuehl, member of the board, sales and marketing, Skoda Auto India. The optimism stems from the C-segment Rapid, which has received an overwhelming response and crossed the 1,500 booking mark within days of launch.

“The company, for the first time in India, has introduced online booking for Rapid and sold more than 25 cars through this channel,” said Kuehl, adding: “We seek to introduce the online booking system for all our models in the near future." Responding to a volley of questions, he said: “We have plans to introduce Fabia and Yeti variants, apart from a few models on the existing line. We expect Rapid to garner 50% of our total sales next year, with diesel variant expected to hold 70% of total Rapid sales.”

Mr. Kuehl said though the market sentiments are quite positive and the customers are willing to purchase new vehicles however the external forces including Interest Rates and Fuel prices and restricting them to take the decision. Mr. Kuehl still remains positive for the market and hopes the sales to increase in the coming days.  


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