Monday, 14 November 2011

Mahindra &Ssangyong to have common dealers for Passenger Cars

Mahindra’s have come up with yet another strategy for boosting the sales of its Indian made cars  by utilising the combined power of its Korean subsidiary.

Mahindra’s are now looking at selling Ssangyong and Mahindra cars side by side in same showrooms.
The plan to have common dealerships with the recently acquired Korean carmaker it acquired earlier this year, follows the auto major's target of increasing the share of global volumes and revenues for the Mahindra brand four times to 20 per cent by 2016 (around five per cent currently). If Ssangyong is included, the Group share of overseas volumes would be significantly higher.
Mr Pravin Shah, Mahindra & Mahindra's Chief Executive for International Operations (Automotive & Farm Equipment Sectors), told : “We should see joint dealerships in a few months time in some overseas markets, though there will be a clear demarcation of the two brands. We're looking at how to use each other's channel – a plan is in the works but not been finalised yet.


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