Tuesday, 8 November 2011

Land Rover to launch performance sub brand similar to Jaguar R lineup

Land Rover is all geared up to introduce its new performance sub brand in the line of Jaguar R models. The Global Brand Director of Land Rover, John Edwards said the new lineup is on the cards and the company is also mulling about the new performance sub brand which will follow the same marketing strategy as its Jaguar R models did.

John Edwards told, "there's definitely room for performance products," within the Land Rover portfolio and that the company was, "certainly considering" the possibility of a sporting sub-brand.

Supercharged V8 are a big hit in the Range Rover and Range Rover Sport, though the same engines can also be found in the XKR and XJR. In addition, a more powerful Evoque is also on the way, and these vehicles should give leverage against the Germans.

Meanwhile, the company says Chinese market will play a key role in the success of the brand mainly due to the high volumes of the vehicles selling power of the country.

Meanwhile, the company has also launched Land Rover Evoque for the Indian market priced between Rs 44.75 Lac to Rs 59 Lac. For complete details, Click here


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