Tuesday, 22 November 2011

Fiat's first commercial for 2012 Fiat 500 by Gucci featuring Jennifer Lopez - [VIDEO]

With dealers clamoring for more national advertising, Fiat has unveiled a new national ad in the United States featuring the actress and pop star Jennifer Lopez.

The commercial, titled "My World," is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster. "My World" features the song, "Until It Beats No More," from Lopez's new album, "Love?"(Island Def Jam) and has already begun airing.

The new commercial highlights the engineering and performance of the 2012 Fiat 500 as it explores the
backdrop of urban life in and outside of New York City."The design, engineering and performance of the 2012 Fiat 500 is developed to react to the driver's needs on the city streets as if it were born in the city and made for the city," Francois said.

It's also hard to miss the Gucci symbol on the rear bumper, the red and green stripes on the retractable cloth top and the interlocking GG symbol on the gear.In black or white, the Fiat 500 by Gucci will be available early next year and is priced at $23,500


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