Tuesday, 8 November 2011

BIG Street displays Hyundai Eon as a part of campaign at Delhi Metro Stations



BIG Street, the OOH arm of Reliance Broadcast Network (RBNL), has helped put the stylish new Hyundai Eon inside Delhi Metro stations. The innovative ‘car display’ campaign was carried out across 15 high footfall Delhi Metro and Reliance Airport Metro Express stations.

Hyundai Eon is the latest offering from the Korean auto giant’s stable and its features and cutting-edge styling has created a lot of buzz in the extremely competitive small car segment, Delhi, being a major market for passenger vehicles needs a lot of action on the promotional front and BIG Street proposed the ‘car display’ option to reach out to the relevant TG of metro commuters in the city.

15 metro stations were selected by Hyundai for this 21 day activity and brand new ‘Eon’ cars were stationed for 7 days at a stretch in 5 stations at a time. Prominent among these stations were Kashmere Gate, INA, Rajouri Garden, New Delhi, Vishwavidyalaya (DU), Saket, Hauz Khas, Dwarka etc of the Delhi Metro Network and Dhaula Kuan Shivaji Stadium & New Delhi stations of Relinace Airport Metro Express line.

Commenting on the campaign, Rabe Iyer, Executive Vice President, RBNL & Business Head BIG Street & BIG Live said, “Product Display is one of the most effective ways to reach out to your prospective customers, especially in India where people prefer have a feel of the product before taking any decision. Hyundai Motors’s faith in the efficacy of displays in the Metro stations has been justified by the quality of leads they have received”

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