Wednesday, 2 November 2011

Ariel Atom Cars launched in Indian market with Interglobe group, to be priced up to Rs 85 Lac

Rahul Bhatia promoted Interglobe Enterprises today launched range of Atom Cars in India priced between Rs 55 Lac to Rs 85 Lac. Branded as The Estd, the InterGlobe Established will "exclusively represent the Ariel Motor Company in India and SAARC", the company said in a statement. It will also bring the different variants of Ariel Atom 3 in India.

"India is fascinated by fast cars, and the Atom gives us a unique opportunity to provide a distinguished product in this category...The demand for these cars is expected to grow at 20 per cent over the next 5 years, presenting an exciting market opportunity," The Estd President and CEO Nigel Harwood said.

Tom Siebert of Ariel Motor Company said, “We are very excited to come to India and be a part of the evolving motor sports environment. With THE ESTD we will reach out to the Indian prospective customers and offer them a product that can be used for anything from serious motor sport to ultimate fun”

Earlier this year, The Estd had introduced Swedish super luxury sports car Koenigsegg, carrying a price tag of about Rs 12.5 crore. It had also launched an entire range of other luxury products in India such as motorcycles, yachts, boats, premium helicopters and private jets


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