Monday, 31 October 2011

Seat Alhambra to come to the Indian market - pitched against Toyota Innova

Seat brand is getting serious on expansion, particularly to the emerging markets like India, Brazil and China like every other Car manufacturer. VW group car makers including Audi, Skoda and even VW itself has shown remarkable growth in the market share and consistent improvement which has led to Mr. Martin Winterkorn say that "I am happy with the performance of Skoda and Seat brands" but Seat growing at the slowest pace among all these carmakers, with registering only 2.3% growth rate at the time when sky is the limit.

Therefore, as a part of VW group's strategy is to let Seat brand grow freely in the emerging markets like India, Brazil and China. But to start with, Mr. Winterkorn has said that Seat will initially enter Chinese market as the volume is much higher as compared to any other market present across the globe which will eventually lead to grab maximum amount of share in the Chinese market. Mr. Winterkorn confirmed that this does not mean Seat will not enter other emerging markets. He says "It will but one by one". He further said that we would expand to Chinese market in 2012 and would then expand our presence in Indian market thereafter which could happen in late 2012 or in 2013, depending on the Global Automotive Situation, he explained.

When enquired about the vehicle that could come to India, he said apart from the entry level car Mii, MPV segment is the one in which growth is seen and there are many automakers in India to launch cars in this segment, seat could come with Alhambra to India. This would compete with the likes of Toyota's Innova, Maruti's yet to be launched Ertiga and other MPV's to be launched in India.

Stay tuned for more information on seat brand's entry in the Indian automobile market.

Exclusive : Upcoming MPV's in India 


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