Friday, 28 October 2011

Maruti Suzuki faces 2-4 per cent cancellation of 'Swift' orders



Maruti Suzuki India Limited has started feeling the pinch as 2-4% owners have cancelled their bookings of newly Launched Swift in August 2011. This is alarming for the company as the dealers reported that most of those who had cancelled the bookings have opted for the rival brands such as Toyota Liva or Volkswagen Polo.

When asked about the reasons for cancellations, the dealers replied with a Single reply "Long Waiting Period" of the car. This might come as a serious issue for the carmaker as this comes at a time when the company is already loosing market share due to lunch of new brands such as Honda Brio, Toyota Liva and high discounts on rival brands such as VW Polo & Fiat Punto.

The good thing is that the strike is now over and the management now needs to reorganize the production schedule at its Manesar and Gurgaon factories in order to meet the timely delivery of its recently launched Hatchback "Swift". Reducing the waiting period is the only alternative to regain the market share as the company already has over a  Lakh bookings. 

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