Wednesday, 5 October 2011

Hyundai Eon: First Images showcased before its launch on 13th October

Hyundai Eon has been showcased inside out before its launch on 13th October. According, to the sales figures released for Hyundai Eon for September 2011, they had shown 7,188 Sales. After enquiring with Hyundai officials, they confirmed that 7,188 cars have been dispatched to the dealers across India as the bookings of the car are scheduled to be started from 01st October.

This forms a part of Hyundai’s marketing Strategy. Earlier we have also seen Mahindra with its unique marketing strategy of launching a contest and then unveiling car after few days. This is a strategy that Toyota has also used in the past with the Liva Hatchback, to reasonable success. The best way of marketing really, is to put more cars on the roads and Hyundai India seems to be doing all the right things in the run up to the Eon’s launch.

This is the once again the beginning of 800cc era in the automobile market. Big bets on this one from our side. Hyundai Eon with a 814cc engine is finally being spied. Yesterday Anything-on-wheels posted the images of Hyundai Eon – inside out, this might be the Sportz variant of the hatchback as we are used to seeing it in i10 and i20 hatchbacks.

The car is loaded with features and hence we expect this one to be the top variant. The dual tone interiors was a charm to watch out for. The shade placed above the AC vents is seen in top notch cars like Hyundai Verna and Ford Fiesta. Also, equipped with a MP3/USB/CD player, this will surely give a tough time to Maruti Suzuki Alto. Hyundai provides good quality stereo systems on i10 and i20 models of the car and hence we expect this one to be in line with the other variants of the carmaker.
There’s only one thing that comes to our mind. Hyundai might gain heaps of volumes from this small car. Big bets on this one from our side. What’s your view?

Click here, to see Video on "The making of Hyundai Eon TVC"


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