Monday, 17 October 2011

Ford Figo Discover Smart Drive 2011, Season 2 Entries open now - Video Inside





Ford India is all set to roll with the Ford Figo Discover Smart Drive season two, along with their four smart teams. Ford Figo Discover Smart Drive is one of a kind campaign initiated by the Chennai-based Indian subsidiary of the US car manufacturer. With a unique theme, route and terrain but only one aim to connect with consumers across India.

Last year the first season of Discover Smart Drive was a runaway success. Conceptualized to appeal to young, fun loving and adventurous couples, the Discover Smart drive was a unique pan India drive which covered 2500 kms in 25 days across India by four lucky couples. These four couples selected from a contest calling for entries online drove the 'Discover Smart' themed Figo across India exploring scenic wonders and attractions across various cities. Enroute, the couples shared their experiences through Figo drive website, communities across Facebook, Orkut, Twitter and Driving Ford blog.

This year the contest is more interesting as this time the two of you need not be a couple or need not be married. The two of you may be just friends of just best buddies. You just need to shoot a Video of yourself and your buddy, the driver and co-driver and send the link of the Video while filling the contest form. The Contest form is available here.

Watch the Official Video and watch the details of Discover Smart Drive Season 2


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