Having achieved a strong presence in urban markets, Japanese two-wheeler major Yamaha now plans to tap rural markets in the country by launching more models at affordable prices, a top company official has said.
"We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. Now to further accelerate growth, we will strengthen our presence in rural markets," India Yamaha Motor National Business Head Roy Kurian told PTI.
The Japanese two-wheeler giant sold 3.8 lakh units in 2010 and plans to sell 5.2 lakh units this year.
The Yamaha Crux was Yamaha’s second four stroke model in India, following the Yamaha YBX125, which was launched way back in 1998. Featuring a 106cc, four strke, SOHC, two valve engine which was basically a downsized, long stroke version of the 123.7cc square engine of the Yamaha YBX, the Crux is designed as a no-nonsense commuter. This engine is mated to a four speed transmission which is one of the best four speed gearboxes around for the brilliant feel and positive gear shifting it offers through it’s 1 down-4 up pattern.
Mr. Roy Kurian, National Business Head of India Yamaha Motor said that their company has had a good sales market in India's urban areas. Now to boost sales further they need to concentrate on rural areas as well.
All in all, the Yamaha Crux is one of the most under rated motorcycles in the commuter motorcycle market whose sales figures have not reflected the motorcycle’s true potential.
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