Thursday, 29 September 2011

Royal Enfield Launches Classic Chrome and Desert Storm bikes in India

 Royal Enfield Thursday unveiled two new limited edition leisure bikes - Classic Chrome and Desert Storm. 
"Our customers have been demanding the Chrome model of Royal Enfield for quite some time now. Both Classic Chrome and Desert Storm are meant to bring more thrills to the customer," the firm's senior vice president (sales and marketing) Shaji Koshy said.
Price: Rs 164,400
Specifications: 500cc twin-spark engine, with 27.2 bhp power output.

Price: Rs 158,200
Specifications:  500cc twin-spark engine

"Following the launch of Classic 350 and 500cc in September 2009, we have been continuously equipping our dealerships to take customer satisfaction to the next level. In 2011, we have added 15 dealerships and one brand store to our existing network," Koshy said.
Royal Enfield has already started work on a new plant, which will also come up near Chennai, said Venki Padmanabhan, the company’s CEO.
"The plant will be ready for full production by the first quarter of 2013. Our production capacity will then go up to 1.5 lakh units per year from the current 70,000," Padmanabhan said.
Out of the 70,000 motorcycles it hopes to produce this year, Royal Enfield will export around 3,000 units. UK, Germany, Italy, USA, Canada and Japan are among its export markets. The company currently exports to 30 countries and plans to tap ten more countries by December, while it has 180 dealers in India presently.


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