Thursday, 29 September 2011

Renault lines up Rs 6.5 crore marketing spend for F1

French Carmaker Renault India has chalked out the plans for its marketing during the Mega event to be held at Jaypee Sports Academy, Noida. Renault India has lined up Rs 6.5 Crore budget to promote the company during the event starting from 28th October to 30th October 2011.

"We have a lot of events around the F1 GP. Apart from the engines on the cars, we will display an F1 car, hold events at malls using race simulators so that winners get invites to the GP," said Len Curran, vice-president, sales and marketing, Renault India. He added that the company had prepared campaigns with Yahoo and animation at its showrooms, where tickets can be won. The company's chairman, Carlos Ghosn, will unveil during the event the concept version of its hatchback that it plans to launch in the country in the first quarter of 2012.

Curran was in Pune for the unveiling of the Koleos sports utility vehicle. Renault, which has announced a five-car roll out by December 2012, will bring in the mini SUV, the Duster, by the first half of next year. "This will be a heavily Indianized car, not like the Dacia Duster that you see in Europe," Curran said. 


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