Monday, 26 September 2011

Renault India Strategy – Continued!!!

Renault, Paris based Passenger car manufacturer entered in India with a collaboration with Mahindra & Mahindra Limited to manufacture Passenger cars for the Indian market. The carmaker wanted to capitalize on the emerging market and hence started off with a well known player in the Indian market with launch of Mahindra Renault Logan, a very competitively placed Mid sedan. The car however did not generated huge volumes, on the other hand the problems increased further when tensions arose between the Joint Venture partners.

Renault still did not lost the battle and sticked to its Indian strategy, though more aggressively now. Renault and Nissan though share their manufacturing space in Chennai but have their own cars from their homeland stable.
Renault's Indian strategy was to launch 5 vehicles by the end of 2013. Renault has been very aggressive on this strategy, and as we can see the results - 2 cars have already been launched in India while 2 more ready to be launched in 2012 and one more to go in 2013.
We have already briefed you about the five vehicles, however yet some other details could be figured about the TO BE LAUNCHED VEHICLES!!! So, here we go, the five vehicles to be launched in India by end 2013 are:

1.Renault Fluence - Sedan
2. Renault Koleos - SUV
3. Renault Clio - Hatch back
4. Renault Duster - SUV
5. V platform sedan – “____”

The fifth car from Renault’s stable was a V platform based Sedan. Similar to the officially unconfirmed Clio(but thanks to Spy shots and other news), the V platform based Sedan is also officially unconfirmed. But based on speculation and Skimming of Renault’s Global market, the V platform based Sedan could be “Renault Symbol”.
Symbol or Thalia(as called in some of the markets), is a sedan produced from Renault’s global stable. The car was produced as a saloon version of Clio, which reconfirms that Renault’s small car could be Clio(to be launched during Expo 2012).

Renault Symbol, expected to be launched in India in end 2012 or early 2013, might compete with the likes of Maruti Suzuki swift Dzire, Mahindra Verito, Toyota Etios and the newly launched Nissan Sunny. We predict that the car could be launched between Rs 6 Lac – Rs 8 Lac thus competing with above said models. Renault India’s Symbol would give a boost to already buzzing Mid segment Sedan market in India. The cake(Symbol) is also launches a Diesel Variant in market could prove to be cherry on the cake.

renault symbol 13
renault symbol 6
Read our other posts on Renault's India Strategy:

Reanult India Strategy Part-1
Renault India Strategy Part-2


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