Thursday, 22 September 2011

Nissan eyes sub- Rs 5 lakh small-car market

Nissan is hoping for a bright future in India with the launch of its new sedan, the Sunny, which is very competitively priced at Rs 5.78 lakh. But the company is looking to bask in the limelight longer with the launch of its low-end small car, which it will be developing along with Renault.

To secure its place in the spotlight, Nissan is gearing up for another three new models over the next two years. A multi-purpose vehicle is scheduled to be launched in June 2012 and then comes a small car, smaller and cheaper than Nissan’s current, Micra.

Sources say the company will be developing the small car along with its alliance partner Renault, a segment that sees good volumes. Competitor Maruti's Alto sells over 25,000 units a month on an average, but here too, Nissan will see heavy competition since Hyundai is launching Eon and Ford too is offering a small Figo in the same space.

"We are open to partnerships. We want to have a competitive offering in the Indian market, there are different possibilities from the very bottom of Rs 1.5 lakh to Rs 4 lakh, but I will not get into specifics," said Gilles Normand, corporate vice-president, Africa, West Asia and India, Nissan Motor.

Will Nissan’s small be able to beat Maruti’s Alto and Now Hyundai’s Eon ?


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