Thursday, 22 September 2011

Meet Mr. Cadillac Tree, a 300 year old Olive tree used in Ciel concept’s wood interior

Cadillac Ciel Concept olive wood interior
GM Design recently vowed the crowd when they introduced Cadillac Ciel. The attention seeker here was its bold as well as beautiful interiors. Some people sat there and enquired about the wooden interiors of Ciel. To everyone’s surprise, GM Introduced everyone with Mr. Cadillac Tree, as the name came from an 300 year old Olive tree, so I thought of introducing you as well with the famous Mr. Cadillac Tree.
GM even showcased the images of the process where the tree was used for making the beautiful interiors of GM Cadillac Ciel concept. This tree is grown in a storm just outside Naples, Italy.
The tree was shipped to a Pennsylvania wood yard where it was then sectioned and kiln-dried. That's where the designers from General Motors caught up with it and sent the 30-inch wide planks through a planer from the 1940s, then sanded and arranged them on a gantry, and then photographed the planks so that their unique grains could be recreated in a special computer program. The pieces were then sent to 3D design & development department at GM, where it was cut as per specifications and finally glued into their final configurations. Finally, Metal crafters in Fountain valley, California took on the task of test-fitting and applying the final stain and finish.  


Once again GM will do a bait and switch, delivering high quality materials in a show car, only to cost cut with production cars. At some point, GM and Caddy executives will learn:
a) Adding horsepower isn't a substitute for good design, high quality materials, impressive space utilization, and superior ergonomics.
b) That being "less expensive" isn't a commanding advantage when trying to unseat Mercedes, BMW, Lexus, and BMW from the head of the luxury class. One can't boast "Standard of the World" when the car costs 1/2 of a S63 AMG.

I do like the Ciel, but then again, I've always wanted a '64 Continental Convertible. (Had a sedan once.) This is a car, like its special interior materials, will never see the light of day. Instead, we'll get a $65,000 DTS-like sedan that needs to be discounted with incentives to get people (who bought Crown Victorias and Impalas until they decided to go "upscale") to buy.

Sam B.

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