Monday, 26 September 2011

Maruti Suzuki Swift breaks all records, Bookings cross 100,000 mark

Maruti Suzuki Swift has broken all the records. The car since its launch on 17th August 2011 has clocked bookings over 1.08 Lac units. This shows the confidence a customer has in Maruti Suzuki India Limited that despite the fact the ongoing labour strike at MSIL could hamper the production and thus increase the current six month waiting period of its Diesel hatchback, still the bookings are on.

The company, which has so far received bookings of 1.08 lac units for its new Swift, also said it is all poised to normalise supply of the model after being affected by the labour issue at the plant.

"The demand for Swift is huge. It is the supply side which we had a problem in the first part of this month, but that is gradually coming to normal levels," Maruti Suzuki India (MSI) Managing Executive Officer (Marketing and Sales) Mayank Pareek said.

He said the company could soon reach the planned target of selling around 17,000-18,000 units a month of the new Swift as against 12,000 units with the previous version. "The challenge is more with the sentiment rather than the macro-economic issues. However, the festive season provides another opportunity to bring the cheers," he said. In order to woo customers, MSI is also providing discounts, which is about 20 per cent higher than what it had offered in the festive season last year, he said but did not provide the exact details.

When asked if the prolonged production cuts this year due to a 13-day-long strike in June and the current impasse at the Manesar plant would drastically impact the company's overall sales for this fiscal, Pareek said it is premature to comment. 


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