Friday, 30 September 2011

Maruti Suzuki opens 1000th Sales Office in Surat, to double Sales network by 2015

MSI today announced opening of its 1,000th sales showroom for its products in Surat, Gujarat, as a part of the strategy to expand into tier-II and tier-III cities across the country. This forms a part of Maruti’s strategy to double its Sales Network in India by 2015. The count of Maruti’s Sales Office will take to 2,000 if everything goes as per the plan by 2015.

This strategy is an initiative being taken up by Maruti under name “Nav Nirman”. "The objective of 'Nav 
Nirman' is to provide customers uniform buying experience across the country," it added.

"Network expansion is strategic to our business and we would continue to focus on it. We target to double our sales network in next five years, in line with the company's sales plan," MSI Managing Director and CEO Shinzo Nakanishi said in a statement
Meanwhile, the company is grappling hard with the Maruti Suzuki India’s strike at its Manesar plant. The company has though taken a lot of efforts in building up the lost sales and is hiring new workers constantly on a regular basis. The count of employees has reached to 1,500 employees of which 1,120 have been recently added up after the strike which initiated 29th of August.

Maruti now has ramped up the production of its newly launched Swift to 700 vehicles a day against its full capacity of 1,500 vehicles a day.


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