Sunday, 4 September 2011

Mahindra to launch XUV5OO on 28 September

Codenamed the W201 and branded the XUV5OO, the 'world SUV' holds the promise of doing on the global stage what the Scorpio did in India for M&M a decade ago: earn respect as a quality, consumer-focussed automaker. The XUV5OO - which the company suggests should be read as XUV five double oh - is slated for launch at the onset of the festive season in India

The SUV, christened XUV 5OO, will be launched in South Africa on the same day as India. It will be priced around Rs 12-16 lakhs in India. The SUV will take on Hyundai TucsonNissan Qashaqai and GM's Captiva in South Africa and western Europe.
"We studied western Europe and South Africa because these were the markets we wanted to get into and we think we have a strong proposition in XUV 5OO for these markets," said Dr Pawan Goenka, President, Automotive, Mahindra & Mahindra. 

SUV sales in South Africa constitute about 10% of the overall market and it is growing at 12-15% every year. M&M already has presence in South Africa, selling about 4,500 units every year with a market share of 3% in SUV and 2% in pick-ups. 

"The W201 is the most sophisticated SUV Mahindra has developed and it could be the next big thing after the Scorpio," says Hormazd Sorabjee, editor, Autocar India..

To watch Live event Video of XUV500 launch, Click here
To Unveil the Car yourself, Click here
                To see Price of car, click here


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