Sunday, 4 September 2011

Honda Brio to be launched in India on 27th September

With its first small car, the Jazz's sales dipping to a 100 odd units a month, Honda is now banking on the Brio to drive sales as it rolls out the small car on the September 27
The Japanese carmaker that is still the benchmark in affordable luxury in India, burnt its hands with its first small car Jazz two years ago. But it is back, with a smaller, meaner and more importantly a cheaper product, what would be its second small car-the Brio.

Honda cars have a way of appearing small than what they actually are but even then the Brio is a really really small car….and looks even more so. Among its competitors (wift, Polo, Liva and i20) it is by far the shortest has the least width and is taller than only the Polo.

Headlamp and grille
All the elements also point towards how small the car is. It has a short chrome grille with the honda logo emblazoned on it takes up almost the entire space and even the almond shaped headlamps are large in context but small in comparison.
Tail lamps
This is a sort of a neglected area in small cars almost as if manufacturers get bored by the time they make it to the back. Which is ironic, because these are small cars after all and hence there is less real estate to design.
The Brio’s tail lamps however, are one of its more striking features. The traingular cluster fits in neatly at the rear corner of the car. It gels so well with the car that if it would not glow, you may even miss its presence.
Boot lid
Which brings us to the boot lid, which I am sure would be a talking point. The Brio does not have a conventional boot lid and its hatch is comprised of just the large glass that goes all the way up. As such the frame is high which is not quite a good thing for loading-unloading, but the unconventional lid sure gives the car a character.
The dash board and the instrument cluster are basic and minimalist but it not a design harakiri on the lines of the Liva. The puritans may be repelled by the evident cost cutting measures employed here, but it still is very functional. It has a two tone black and white instrument panel and no bluetooth. But the 2 din music system offers USB connectivity.
There is enough space for knick knacks and 4 bottle holders that can hold full size bottles. The glovebox however is small and lacks a chiller (unlike Liva).
Rear leg room
Space at the back is very good for 2 adults despite its small dimensions. What helps is that enough attention is paid to the ease of entry and exit at the back. The rear doors are unnaturally small compared to the front, but it does not hamper movement that much.
Boot space
At 175 litres, Brio’s achilles heel. Honda hopes India would quit its bad habit of travelling heavy and young families will take a liking to its other facets. The high loading position mentioned above also means accesing that boot is not an easy exercise. Not a disappointment that way, but a little more space would not hurt.
Fuel economy
Its small, its light, and it has a big heart, surely its frugal too. In Thailand which is Brio’s first market, it is sold as an eco car that means it boasts of an economy of 20 kmpl. In India the engine is retuned sliglhltly to make it more revv happy and hence economy is slightly lower at 18.4 kmpl. It is lower than the new Swift but not by much.

So, the Honda Brio is entering into an already crowded and competitive segment of the Indian car market. So clearly the pricing will be crucial. We can expect prices to be between 4 to 4.5 lakhs and the company hopes will get the volumes of about 3000 to 4000 units per month initially.

Source : Hindustantimes


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