Fiat India is exploring opportunities beyond India. Fiat India told that India was strategically made as a manufacturing hub because of availability of cheap labour and other resources. Fiat India now looks to export its Sedan, Linea to Sri Lankan market. The exports to the Sri Lankan market will start from tomorrow.
The company has appointed Speed Italia as a official distributor for the Sri Lankan market. The first batch of cars to be exported to Sri Lanka will be 72 cars of which 50 cars is to be allocated to Sri Lanka Air Force Officials at the time of inauguration.
“The exports of the Linea to Sri Lanka (will) play a significant role in reaching out to the international markets and establishing our presence globally," Fiat India chief executive officer Rajeev Kapoor said. Exports of Linea to Sri Lanka are a step toward reaffirming the company's position as an international auto giant, he added.
The car market in Sri Lanka is approximately 20,000 vehicles and Fiat India aims to capture 5% of the country’s car market. Meanwhile, Fiat is also planning to capitalize on the export opportunities on countries like Bhutan and Australia, both of which are right hand drive countries, which would help Fiat India to directly export the vehicles to these countries without making much amendments in the current model.
The company has already commenced exports of its Linea sedan and Punto hatchback to South Africa and Nepal. So far, it has exported nearly 4,000 units.
Information Courtesy : Akshat Jain
Information Courtesy : Akshat Jain
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