Fiat India has launched an advertisement campaign for the Indian market. The advertisement campaign which highlights the festival season with burning crackers and celebrations all around has tried to give an Indian connect to the Italian automobile company.
Fiat says “This is a multi media campaign with a new TV commercial to bring out the vibrancy of festivities of India & the Italianess & Technological strengths of Fiat cars in India. At Fiat there is a burning desire that constantly motivates them to come up with path breaking technologies, designs and creations to ensure that driving is nothing, but just a sheer pleasure”
Speaking on this Mr. Rajeev Kapoor, President & CEO, FIAT India said “With the launch of this campaign we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values deeply portraying our Indian connect. We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers.”
The total benefits that a Fiat customer will get during the festive season during Sep-October 2011 amounts to Rs. 1,30,000 on Linea and Rs 75,000 on Punto. Some of benefits covered are :
· Attractive Exchange benefit of Rs 20,000
· 50 months free road side assistance
· 1st year Insurance @ Re 1/-
Watch the television commercial, we would say festive edition. What will you say?