Thursday, 29 September 2011

Amul sponsors Sauber F1 Team in India

Sauber, run by an Indian-born chief executive, has landed a sponsorship deal with dairy giant Amul for next month’s Indian Grand Prix, the Swiss Formula One team said on Thursday.

R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd., welcomed Sauber F1 Team to the first ever F1 Grand Prix in India.

“We are proud that we can announce this partnership with Amul, one of India’s leading brands,” Sauber chief executive Monisha Kaltenborn said in a statement.

Amul logo will appear prominently on the two Sauber F1 Team race cars the rear wing front face and the driver’s helmets. Several product integrations too are being planned.

The association with Sauber F1 Team will enhance the Asia’s largest milk brand –Amul’s global brand presence. Currently, there is no food brand associated with any F1 team with on-car presence. 


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