Wednesday, 24 August 2011

Mercedes-Benz to set up driving academy in India with Jaypee Sports International

Mercedes Benz along with Indian Formula One Grand Prix organizers, Jaypee Sports International(JPSI), will set up a driving academy at the Buddh International Circuit (BIC) in Greater Noida next year. It will be the fourth academy by the automobile giant after United States, Germany and China.

Mr. Peter Honegg had this to say. "Mercedes-Benz is a performance brand and our long association with Motorsports is a testimony to this fact. It has been our endeavor to enable more people to experience the performance and dynamism of our cars, and we will continue to do so in times to come." "My earlier experience in China and Southeast Asia shows that once sports like Formula One features in, consumer interest also increases significantly."
Mr. Debashis Mitra said, "Our partnership with JPSI is a key enabler towards our efforts in popularizing Motorsport in India. Our activations across major metros and unique engagements like "MTV Date with Speed" and "Pit Stops" at our dealerships will create further excitement around Mercedes-Benz Motorsport amongst our young customers and enthusiasts of the brand Mercedes-Benz. We definitely look forward to welcome Michael Schumacher and Nico Rosberg during the Indian leg of Formula One."

Mr. Sameer Gaur went on to say. "We are pleased to have Mercedes-Benz as the Official Partners for Buddh International Circuit. Mercedes-Benz has a rich tradition and a proven dominance in Motorsports arena and enjoys a huge brand legacy and following across the globe. Together with Mercedes-Benz, JPSI will play a pivotal role in popularizing Motorsport in India. Buddh International Circuit will act as a new platform to create a talent pool of next gen motorsports champions of India".

Mercedes and JPSI have also entered in which Mercedes will be the sole provider of the safety cars for all events at the BIC inlcluding the Indian Grand Prix. Mercedes will be the sole provider of the safety cars for all events at the BIC including the Indian Grand Prix. Mercedes is the engine supplier of three teams in the current F1 season including their own Mercedes GP petronas outfit. The other two are McLaren Mercedes and Force India.


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