Saturday, 6 August 2011

Ford turns a real-world Focus test drive into a game

Ford is offering car shoppers the opportunity to participate in a rather unique take on the test drive experience. Instead of simply handing over the keys and taking a lap around the block, Ford equipped a group of Focus test cars with telemetry equipment, commandeered a parking lot and set up an obstacle course. The data of the test run was fed through a recording device, and a real-life video game was born.

Players score points based on the way they navigate the course, and their time is taken into consideration. It sounds fun, but it's also allowing people to get up close and personal with the handling ability of the 2012 Ford Focus.

After watching the video shown after the jump, we can only say that we're rather interested in competing.

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