Sunday, 17 July 2011

Tata Nano to get marketing fillip and contribute to company’s target of 1 million unit sales in FY12

Tata Motors have set a target of around 10 to 12 percent growth which they expect to accomplish in the coming financial year.  The company is putting their hopes on achieving this successful feat on sales of their smallest and cheapest car, Tata Nano. Despite a launch in Q4 if 2009 Tata Nano sales haven’t yet been as expected and hasn’t been affecting sales volumes as per company plans.

A media report by CNBC TV 18 puts the spotlight on Tata Motors and how they plan to achieve this target, and are all set to spur sales figures. The company’s Land Rover and Jaguar sales have been noteworthy last year. Exclusive of sales raked in by these two companies, Tata Motors sold over 8.5 lakh vehicles in 2010.  Tata Nano has been variable and not explosive with the company closely keeping an eye out for ways to boost its sales figures.
Tata Motors is looking at possibilities setting up 300 new showrooms specifically for Nano sales especially in rural areas.  At present the company sells Tata Nano from their 600 showrooms and is planning to double the number of dedicated sales personnel selling Nano. Talks are on for the launch of Nano Diesel by 2012 in the Indian auto market whereas the Nano Europa is expected to be launched next year too.


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