PSA/Peugeot-Citroen SA said it increased the proportion of its sales of cars and light commercial vehicles outside Europe in the first half as it chases growth in emerging markets.
Like other European automakers, PSA is focusing efforts on fast-growing regions including China and Latin America as economic uncertainty and austerity measures mean sales stagnate closer to home.
The carmaker said the proportion of sales it achieved outside Europe rose to 38 percent in the first half, compared with 35 percent in the first half of 2010. It confirmed its target of 50 percent of sales outside Europe by 2015.
PSA said worldwide sales of cars and light vehicles rose 0.2 percent in the first half to 1.86 million. Excluding sales of completely knocked-down units (CKDs), vehicle kits which are sold for assembly in markets like Iran, sales of assembled vehicles rose 2.1 percent to 1.65 million.
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