Wednesday, 27 July 2011

Nissan Sunny to get India name




Japanese carmaker Nissan, which is celebrating the first anniversary of its global compact car Micra in India, is expected to unveil the name and specifications of its forthcoming sedan for the Indian market in the next two weeks.

The new sedan ‘Sunny’, which is the name only for Chinese market, is the second product after Micra to be built on Nissan’s new V-platform. However, this will not be a sedan variant of Micra, but will be a completely new sedan.

“The new sedan for the Indian market will be completely different and details about the same will be announced in the next two weeks,” Dr Andy Palmer, executive vice-president, Nissan Motor Company told Financial Chronicle.

The new car will be the second model to be produced at the car manufacturing facility of Renault-Nissan combine at Orgadam near Chennai. In the meanwhile, Nissan is also planning a few initiatives to boost sales of Micra in the Indian market. Palmer attributed the lower level of sales of Micra in the domestic market to supply constraints at its Oragadam factory on the back of huge export orders and lack of awareness about the car in the Indian market.

“We will come out with some initiatives in the next few months for improving awareness and brand building. One major challenge for Micra is lack of awareness about the product, which is well-accepted in several markets globally,” he added. With its new sedan and new initiatives, Nissan seeks to boost its car sales in the Indian market. As of June 2011, Nissan produced 104,041 units of Micra out of its Orgadam factory. While the company has exported 77,761 units, the cumulative domestic sales of Micra stood at just 16,675 units as of June.

After the launch of diesel variant of Micra in December 2010, the company increased its monthly sales from 1,000 plus units to close to 2,000 units. However, sales of Micra started declining from April and the monthly average sales were hovering less than 2000 units during April-June quarter.

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