Wednesday, 27 July 2011

Nissan Motor aims to triple ASEAN sales by end-2016

Nissan Motor Co said on Monday it planned to more than triple sales to 500,000 units in theAssociation of South East Asian Nations (ASEAN) by the end of 2016 as part of an effort to win market share in the fast-growing region.  Japan's second-biggest car maker aimed to boost its market share to 15 percent under a six-year plan from just 6 percent in 2010, when it sold 150,000 units, the company's Asia Pacific unit said in a statement. 

"One of the key strategies to realise this growth is the introduction of more than 10 new models during the period, as well as deep collaboration with governmental bodies to gain competitive advantages," Nissan said. 

The plan covers major emerging markets like Thailand, Indonesia, Malaysia, the Philippines and Vietnam.  The move is part of the wider "Nissan Power 88" plan, outlined by Chief Executive Carlos Ghosn late last month, with a target of boosting both its global market share and profit margin to 8 percent within six years. 

Car demand in emerging markets is soon expected to capture more than half of global sales volumes, it said. 

"ASEAN countries -- including Thailand and Indonesia -- are among those we have marked as our strategic growth drivers," said Toru Hasegawa, a regional vice president and head of Nissan Motor Thailand. 

ASEAN AMBITION Nissan aims to do more research and development work in ASEAN and to double its regional production capacity to 700,000 units per year from 350,000.  In Indonesia, the company will get involved with a low-cost, "green car" programme initiated by the government. It also plans to spend 25 billion yen ($319 million) to increase capacity there to 180,000 units by 2013 and will build a new engine assembly plant.  Staffing levels are expected to rise to about 2,500 from 900 now. Indonesian sales are projected at 60,000 units with a market share of more than 7 percent in 2011, reaching 90,000 units by 2013. 

In Thailand, JATCO Ltd, Nissan's affiliate company, would invest 20 billion yen ($255 million) in a new plant to produce continuously-variable transmission (CVT) units in Thailand. It will be the first company to produce CVTs in Thailand.  It aims to more than double market share in Thailand by the end of 2016 from 7.4 percent in 2010, with more than 10 model launches, it said. 

It also plans to launch the first eco-car sedan in Thailand to meet rising demand in the eco-car segment after its launch of the Nissan March in 2010. Production of the sedan is due to start in September.


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