Saturday, 30 July 2011

Mahindra to launch new variants of Verito to increase market share

After their partnership with Renault failed, Mahindra relaunched Logan sedan in a new avatar with a new name, Verito. After almost 4 years of its launch, Verito (Logan) is finally making some progress in the Indian auto industry.
Compared to June 2010, when only 563 units of Verito were sold, Mahindra managed to sell 1510 units of Verito in June this year. This is a huge improvement on Mahindra’s part as they have now captured 5% of the C segment sedan market share in Indian car industry.

Mahindra obviously wants to increase their market share even further and in order to do so, they are planning to launch new variants of Verito sedan soon. Business Line reported that after Mahindra ended partnership with Renault, they have managed to make the sedan more economical.
Mr Arun Malhotra, Senior VP, M&M said, “We have completed the pan-India launch of the Verito. The South, especially Tamil Nadu, has emerged as a strong market for the brand. In Kerala, the brand has more than doubled its market share.” Two new Verito variants are soon bee seen on Indian roads. “While one will be a refreshed version, the other one will be a smaller car that will be sub-four metre in length,” Mr Malhotra added.”

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