Monday, 18 July 2011

BMW launches its MINI compact car in Malaysia

The German luxury car maker BMW AG, which has reinvigorated its approach in burgeoning Asian automobile market, has now reportedly launched its MINI compact car in Malaysia. The reports stated that PT BMW Indonesia, the local subsidiary of BMW has officially launched operation of its MINI premium compact car line in Indonesia.

According to reports, the launch was marked by BMW Indonesia president director Ramesh Divyanathan and automobile retailer Nusantara Group president director Joe Surya unwrapping a red MINI Cooper S from a cargo box in a ceremony. BMW has appointed Nusantara Group as the exclusive MINI distribution partner. "It's a very exciting moment as we are gearing up to build the MINI brand and set up its distribution in Indonesia. A flagship MINI showroom and service center is scheduled to open at the beginning of 2012, while a boutique showroom in Jakarta is planned for the last quarter of 2011," Divyanathan said. Joe said the flagship showroom would be located in South Jakarta, deemed the largest market for MINI cars, while the boutique showroom would be at a premium shopping mall. He said initial marketing efforts would be focused in Jakarta, Surabaya and Bali. It was mentioned that as for the price, Joe said both BMW and his company were still unable to disclose the exact prices for the MINIs, as they were still being finalized. "The basic price will be between Rp 500 million [US$58,290] to Rp 700 million," he said, adding that exact prices would be announced at the IIMS. More than 20 MINIs had already been booked by customers, Joe said, of which 60 percent were MINI Cooper S hatchbacks. "The orders are expected to arrive in Indonesia in the next four or five months," he added. 


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