Wednesday, 27 July 2011

Audi introduces the new Audi A8 L W12 quattro at Rs 1.26 crore

Audi, the German luxury car manufacturer, has introduced the top version of its flagship model - the new Audi A8 L W12 quattro. Equipped with a powerful 6.3 FSI petrol engine, the newest variant of Audi’s flagship sets new standards of luxury, dynamism and efficiency, accelerates from 0 to 100 km/h in 4.7 seconds to effortlessly reach its governed top speed of 250 km/h. The new Audi A8 L W12 will be priced at Rs 1.26 crore (ex showroom Maharashtra).
“The new A8 L W12 with its supremely powerful presence and design clearly derived from the brand’s genes is a concentrated high-tech package that confirms the Audi claim to technical leadership – “Vorsprung durch Technik”. The addition of this powerful engine to the Audi A8 L range in India will further consolidate our position in the limousine segment. Having already recorded exceptional growth in 2011, I am confident that all new Audi A8 L W12 will raise the bar and set new standards for luxury and engineering performance in India”, said Michael Perschke, Head, Audi India. “In January this year, a select few experienced the W12 for the first time during the World Economic Forum in Davos. Globally, the Audi A8 L W12 has received an overwhelming response and the first batch of 20 W12 for India is nearly sold out.” he added.
Audi states that the subtle visual details distinguish the new A8 L W12 quattro from the other cars in this model line. The single-frame radiator grille with integral grid structure has a high – gloss black paint finish and special chromed horizontal bars. There are also chromed inserts of new design in the air inlets, and chromed applications on the exterior mirrors. W12 badges are displayed on the single-frame grille and at the rear of the car. The exhaust system has two trapezoidal-pattern tailpipe trims neatly integrated into the rear bumper.
Among the high-end technologies featured on the A8 L W12 quattro are the standard LED headlight units with all lighting functions performed by LEDs. The A8 L has a body built from aluminum using the Audi Space Frame (ASF) principle and therefore weighing about 40 percent less than a comparable steel body. Twelve cylinders are the ultimate engine configuration, a tradition that still applies in the large luxury car class. The 6.3 FSI engine has an output of 368 kW (500 hp) and delivers its peak torque of 625 Nm at 3,250 rpm. It sprints from 0 to 100 km/h in only 4.7 seconds and effortlessly reaches its governed top speed of 250 km/h. Another high-end feature of the long-wheelbase Audi A8 is the reclining seat behind the front passenger’s seat with massage functions and a foot rest on a power-adjustable support at the base of the front passenger seat back. Heating, ventilation and the luxury head restraint are integral features. A folding table, additional wood and leather trim, a refrigerator and a Rear Seat Entertainment system with two 10.2-inch screens are among the features that promote relaxed travel or alternatively concentrated work in this mobile lounge.

The transmission makes a major contribution to ensuring the high efficiency of the Audi A8 L W12 quattro. The eight-speed tiptronic shifts smoothly and quickly, with the individual gears closely spaced but with a generous overall spread from low to high. Gear shifts are performed electronically (“shift by wire”) from an elegant yacht-style selector lever or at steering wheel paddles. The center differential, the main component in the quattro permanent all-wheel drive train, divides the torque flow from the engine in a sporty manner, with 60 percent to the rear axle and 40 percent to the front in regular driving conditions. But if the situation changes, up to 60 percent of the torque can be sent to the front, or 80 percent to the rear. The A8 L W12 quattro runs on 19-inch alloy wheels with a 15-spoke design reserved for this model, with size 255/45 tires.
“We have adopted an aggressive growth and product strategy this year with the launch of a series of class-defining models, beginning with the Audi A8 L, the super sports cars, Audi R8 V10 and Audi R8 Spyder, the design marvel, Audi A7 Sportback and the high performance Coupé, Audi RS5. We continue to be the market leader in the luxury SUV segment in India with Q5 and Q7 and in the super sports car segment with iconic R8. Globally too, Audi continued to maintain its No.1 position in Europe and China and is the fastest growing luxury car brand in USA and India. While China has overtaken Germany as the single biggest market for AUDI, we are also deploying some proven strategies from China to the Indian market, such as our product offensive, qualitative network growth and strong brand building process”, added Michael Perschke.
Audi India recorded an impressive 100 percent growth from Jan – June 2011 with a sale of 2802 cars (1400 cars: Jan – June 2010). In June 2011, the company sold 408 cars – a growth of 75 percent over the same period last year (233 cars: June 2010). 


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