Audi, the German luxury car manufacturer, posted a solid half yearly sales performance with 2,802 cars delivered in India from January - June 2011, marginally short of its 2010 annual sale of 3,003 cars, a growth of 100 percent over the same period last year (Jan – June 2010: 1400 cars). The luxury carmaker’s sale in June 2011 stood at 408 cars, a growth of 75 percent. (June 2010: 233 cars).
“Given our outstanding performance in the first six months of the year, we will soon surpass our 2010 annual sale of 3003 cars. Audi India’s growth momentum is testimony to the overwhelming response received from our customers, who truly appreciate the progressive design, exceptional service standards and cutting-edge technology that Audi offers. We further strengthened our dealer network with the opening of a new Audi showroom in Ludhiana recently and have planned for more developments on this front later this year,” said Michael Perschke, Head, Audi India.
“To further strengthen our product portfolio, we recently introduced the top version of our flagship model - the powerful Audi A8 L W12. I am confident that the launch of the all new Audi A6 later this month, will further strengthen our position in the luxury car market and help us replicate in the limousine segment, the success that we have achieved in the luxury SUV segment”, he added.
Audi India has adopted an aggressive product strategy this year with the launch of a slew of class-defining models, beginning with the Audi A8 L, the super sports cars, Audi R8 V10 and Audi R8 Spyder, the design marvel, Audi A7 Sportback and the high performance Coupé, Audi RS5. Audi continues to be the market leader in the luxury SUV segment in India with its Q5 and Q7 and in the super sports car segment with its R8. Audi is the No.1 premium car brand in Europe and China and is currently the fastest growing luxury car brand in USA and India. While China has overtaken Germany as the single biggest market for AUDI, the brand is in the process of deploying some proven strategies from China to the Indian market, such as the product offensive, qualitative network growth and strong brand building process.